Wednesday, November 05, 2008

CEO of TREK Bicycles Presents in Omaha

John Burke, CEO of Trek Bicycle Corporation, will visit Omaha on November 11 for a public presentation discussing the role that bicycle friendly communities can play in solving global issues.

Activate Omaha and WELCOM, in partnership with Midwest Cycling, are sponsoring a lunch on November 11 from 11:30am – 1:00pm at UNO’s W.H. Thompson Alumni Center (6705 Dodge Street). The general public is invited to attend, and is asked to please RSVP to or (402) 934-5923.

Mr. Burke will discuss how the nation is realizing that bicycle friendly communities can work to address a myriad of issues for one’s community. These issues include impacting the obesity epidemic, traffic congestion, pollution, dependence on foreign oil and carbon footprints.

In addition to Mr. Burke, Andy Clarke, Executive Director of the League of American Bicyclist, will present. Andy has a strong policy background and will speak on how to create, interpret, and implement multi-modal transportation models that can make Omaha more bicycle/walking friendly. Andy will also address how Omaha can be a leader in creating bicycling friendly companies.

Omaha has previously applied to be designated by the League of American Bicyclists as a bicycle friendly community. Despite our expansive recreational trail system, the application was denied.

Since then, efforts have been underway to change that outcome. Over $500,000 in private funding has been raised to design and build a 20 mile bicycle loop. The first bicycle transportation map has been created. The City has instituted a Bicycle and Pedestrian Advisory Committee to review and recommend infrastructure improvements. This momentum is just the beginning and we would like you to join us to continue the push to change the physical face of our community.

Your involvement in this issue can help the metro Omaha area create an environment where people are active and outdoors on a daily basis. We are pleased to invite you to attend and participate in an important discussion on utilizing the bicycle as a simple solution to many of the complex problems facing the Omaha metro area.

For more information, visit, or contact Tammie Dodge at or (402) 934-5923.

No comments: